ramabadran Seshadri Iyengar's Page

Change from local mindset to global mindset.
Mindset = Patterns of Thinking = Paradigm.
Sticking to wrong mindsets is constraining.
Shifting to right ones helps to succeed and grow.
Developing global mindset will give you competitive advantage in your organization and in the world.

A ‘Global’ Mindset Means
We scan the world from a broad perspective.
Always looking for unexpected trends and opportunities to achieve our personal, professional, or organizational objectives.
It combines an openness… Continue

Context

Goal setting or target setting can be done in
personal,
family and
organizational
context

Goal/Target Setting Duration Span


Goal or target setting is done on
short term,
medium term and
long term basis

In the context of personal goals, one can even think of setting up life time goals

Purpose of Goals
To focus your attention
To give you a time frame to work and in which to plan
To help motivate yourself and others
To ensure everybody is clear about what is happening
To help reward y… Continue

Activity Based Management (ABM)
A discipline focusing on the management of activities as the route to continuously improve both the value received by customers and the profit earned by providing this value.
Draws on activity based costing (ABC) as a major source for data and information.

Activity Based Costing (ABC)
Robert Kaplan and W Bruns defined Activity Based Costing (ABC), for the first time in 1987, in a chapter in their book Accounting and Management.
ABS is a method that measures the c… Continue

Time Management Techniques No matter what your specialty is at work, or your major in school, effective time management is something you can’t afford to do without. Good habits start early, so even if you’re in school, you can begin mastering the basics of scheduling and prioritizing. Here are just a few basic time management techniques that can prove priceless as you set out:

1. Learn to set priorities. Begin by formulating your major goals in life and ranking them in terms of importance. Use… Continue

How to Write a Powerful Marketing Plan

If you're thinking about developing a marketing program, you need to begin with a marketing plan. Having been in marketing for more than a decade, I have seen my share of marketing plans. Some are short and to the point, others are hundreds of pages thick and cost thousands of dollars to produce.
The irony is that many of the expensive marketing plans end up on a shelf and rarely get implemented. The simple plans, if researched and implemented effectively,… Continue